Product Management: Customer Development for Product Managers

Product Management: Customer Development for Product Managers

Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level

Overview/Description

To create a successful product, you need to build something that the customer would need, want, and buy. Customer development is a process for learning everything you need to about the customer’s behaviors, motivations, and pain points in order to create and optimize product development ideas. In this course, you will learn how to create a customer-centric business approach using the customer development process, how to master the customer development process, how to effectively gather customer feedback, how to conduct productive customer development interviews, and the elements of the customer buying process.

Expected Duration (hours)
0.9

Lesson Objectives

Product Management: Customer Development for Product Managers

discover the subject areas that will be covered in this course

recognize what you can discover using customer development

identify the elements of the customer development process

identify the methods for making sure customer feedback is incorporated into product design

identify the three parts of a customer development interview

match the factors of a buying decision to the correlating decision-making framework

Knowledge Check: Creating a Customer-centric Business with the Customer Development Process

Course Number:
bs_apm01_a09_enus

Expertise Level
Everyone