Product Management: Customer Development for Product Managers
Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level
Overview/Description
To create a successful product, you need to build something that the customer would need, want, and buy. Customer development is a process for learning everything you need to about the customer’s behaviors, motivations, and pain points in order to create and optimize product development ideas. In this course, you will learn how to create a customer-centric business approach using the customer development process, how to master the customer development process, how to effectively gather customer feedback, how to conduct productive customer development interviews, and the elements of the customer buying process.
Expected Duration (hours)
0.9
Lesson Objectives
Product Management: Customer Development for Product Managers
bs_apm01_a09_enus
Expertise Level
Everyone