Big Data Marketing Perspective
Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level
Overview/Description
Big data dramatically impacts all aspects of business culture. Companies need to evolve from their traditional methods and practices to be able to use big data to improve their organization. In this course we will examine the impacts of big data from the marketing perspective. we will look at how the mobile effect has changed marketing, how purchasing habits have changed and what impact datafying consumer behavior has done.
Target Audience
Professionals looking to further their knowledge of big data from the marketing perspective
Prerequisites
None
Expected Duration (hours)
0.8
Lesson Objectives
Big Data Marketing Perspective
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Expertise Level
Beginner