Course details

Google AdWords: Creating Ads & Ad Groups

Google AdWords: Creating Ads & Ad Groups


Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description
Google Ads allows you to create online ads to reach audiences that are interested in the products and services you offer. During this course, you will learn how to set up an ad, develop it with extensions, experiment with variations to get the most out of your campaigns. Next you will explore how to create ad groups, edit ad details, and use extensions to guide visitors to specific pages on your site for store hours or products. Other topics are how to create, edit and manage AdWords ad extensions to target geographic regions; and how to schedule when your ads appear when targeting customers. Finally, you will observe how to adjust settings to match customers’ devices.

Expected Duration (hours)
0.8

Lesson Objectives

Google AdWords: Creating Ads & Ad Groups

  • create ad groups in Google AdWords
  • use ad groups in Google AdWords
  • edit your ad details in Google AdWords
  • use extensions to improve your ad in Google AdWords
  • edit ad locations in Google AdWords
  • manage your ad schedule in Google AdWords
  • adjust your device settings in Google AdWords
  • use ad variations in Google AdWords
  • use campaign drafts in Google AdWords
  • create campaign experiments in Google AdWords
  • Course Number:
    ds_goads18_02_enus

    Expertise Level
    Beginner