Course details

Google AdWords: Using Audience, Placements & Keywords

Google AdWords: Using Audience, Placements & Keywords


Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description
Google AdWords helps your advertisements reach target audiences through strategic media placement and optimal search term keywords. During this course, you will learn how to use AdWords to reach your intended audiences. You'll discover why Topic targeting makes your ads eligible to appear on any pages on the Display Network, where content is related to your selected topics. You can also learn how to use your geographic performance data to confirm that your ads appear where you want. Next you can compare how your ads are perform in different locations. Conclude by letting AdWords analyze and refine your location targets.

Expected Duration (hours)
0.6

Lesson Objectives

Google AdWords: Using Audience, Placements & Keywords

  • create a target audience in Google AdWords
  • view and analyze demographics in Google AdWords
  • use topics in Google AdWords
  • manage placements in Google AdWords
  • understand the keyword interface in Google AdWords
  • manage keywords in Google AdWords
  • understand location data in Google AdWords
  • Course Number:
    ds_goads18_03_enus

    Expertise Level
    Intermediate