Strategies for the Modern Public Relations Professional

Strategies for the Modern Public Relations Professional

Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level

Overview/Description
Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.

Target Audience
Individuals who are new to Public Relations or anyone wishing to refresh their Public Relations skills

Prerequisites
None

Expected Duration (hours)
0.3

Lesson Objectives

Strategies for the Modern Public Relations Professional

recognize modern research methods for finding out what your audience wants and needs

identify the characteristics of a successful PR plan

recognize the qualities of effective modern influencers

recognize how to build relationships with your Influencers

recognize how to handle a PR crisis effectively

recognize how to measure and monitor the success of a PR campaign

Course Number:
amk_01_a01_bs_enus

Expertise Level
Everyone