Developing an Effective Business Case

Developing an Effective Business Case

Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level

Overview/Description
Presenting a business case to the executives of your company is a daunting task. You need to put time and effort into business planning, writing, and presenting to be successful. This course prepares learners interested in the development of effective business cases. You'll learn what a business case is and when one is used, how to align it with your company's goals, what research you need to do, and what information should be included in your business case. Finally, you'll learn how to present your business case to decision makers.

Target Audience
Anyone involved with a business case, whether planning, writing, presenting a new case, or making decisions based on a complete case

Prerequisites
None

Expected Duration (hours)
0.5

Lesson Objectives

Developing an Effective Business Case

identify the functions of a business case

recognize what needs to be researched before writing a business case

recognize steps for aligning a new project with your company's strategic goals

recognize guidelines for deciding who should be involved in writing a business case

identify guidelines for successful business case layout

recognize the elements of the main body of a business case

identify the characteristics of an effective presenter

use strategies to create effective business cases

Course Number:
acm_01_a01_bs_enus

Expertise Level
Everyone