Course details

Google AdWords: Setting up Ad Campaigns

Google AdWords: Setting up Ad Campaigns


Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description
Google AdWords is Google's suite of online advertising tools that businesses use to prepare advertisement copy, run ad campaigns, and boost revenue. During this course, you will learn how to set up your AdWords account, activate it, and sign in. Familiarize yourself with the AdWords interface, and how to interpret analytics, keyword reports, search term data, and device usage from the Overview page. Learn how to set up a standard campaign that strategically places ads in Google searches, videos, and apps. Conclude by learning how to manage multiple campaigns.

Expected Duration (hours)
0.6

Lesson Objectives

Google AdWords: Setting up Ad Campaigns

  • activate and sign in to Google AdWords
  • understand the Google AdWords interface
  • interpret the Google AdWords Overview analytics
  • understand the Google AdWords campaigns
  • create a Google AdWords campaign
  • manage Google AdWords campaigns
  • Course Number:
    ds_goads18_01_enus

    Expertise Level
    Beginner