Course details

Product Management: Building a Product Strategy

Product Management: Building a Product Strategy


Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description

Building a solid product strategy is a crucial first step in creating a product that will enjoy a smooth development, meet your user’s most pressing needs, and successfully find its place in the market.

In this course, you will learn the key components of a successful product strategy, crucial questions to ask in defining your product strategy, the steps to creating a product strategy, how to build a data-driven product roadmap, and common mistakes in building a product strategy and how to avoid them.



Expected Duration (hours)
0.8

Lesson Objectives

Product Management: Building a Product Strategy

  • discover the subject areas that will be covered in this course
  • identify the key components of a successful business strategy
  • identify pertinent questions to ask in order to define your product strategy
  • sequence the steps for creating a winning product strategy
  • identify the actions an organization can take to increase the chances of success for their product strategy
  • identify methods for avoiding common product strategy mistakes
  • identify the key characteristics of product portfolio lifecycle management
  • Knowledge Check: Creating a Well-planned Product Strategy
  • Course Number:
    bs_apm01_a02_enus

    Expertise Level
    Everyone