Product Management: Building a Product Strategy

Product Management: Building a Product Strategy

Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level

Overview/Description

Building a solid product strategy is a crucial first step in creating a product that will enjoy a smooth development, meet your user’s most pressing needs, and successfully find its place in the market.

In this course, you will learn the key components of a successful product strategy, crucial questions to ask in defining your product strategy, the steps to creating a product strategy, how to build a data-driven product roadmap, and common mistakes in building a product strategy and how to avoid them.

Expected Duration (hours)
0.8

Lesson Objectives

Product Management: Building a Product Strategy

discover the subject areas that will be covered in this course

identify the key components of a successful business strategy

identify pertinent questions to ask in order to define your product strategy

sequence the steps for creating a winning product strategy

identify the actions an organization can take to increase the chances of success for their product strategy

identify methods for avoiding common product strategy mistakes

identify the key characteristics of product portfolio lifecycle management

Knowledge Check: Creating a Well-planned Product Strategy

Course Number:
bs_apm01_a02_enus

Expertise Level
Everyone