Course details

Product Management: Competitive and Market Analytics for Product Managers

Product Management: Competitive and Market Analytics for Product Managers


Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description

Succeeding in product management requires not only knowing how to design a viable product, but how to position it in the marketplace so that it sells better than your competitors’ products. Competitive and market analytics lets product managers benchmark their efforts against those of their rivals to see whose market strategies are winning the battle for customers hearts and minds.

In this course, you will learn how to leverage competitive and market analytics to become an industry leader, how to use competitive analytics to gain insight on your competition, how to use market analytics to better understand changes in the marketplace, how to use price-benefit positional maps to position your product in the marketplace, and how to create and sustain an analytics advantage.



Expected Duration (hours)
0.6

Lesson Objectives

Product Management: Competitive and Market Analytics for Product Managers

  • discover the subject areas that will be covered in this course
  • identify the questions that competitive and market analytics answer
  • identify the factors a product manager investigates in conducting a market analysis
  • identify the different insights competitive analytics provides on competitors
  • identify the roles of competitors in the marketplace
  • identify the uses of a price-benefit positional map
  • Knowledge Check: Leveraging Competitive and Market Analytics to Become an Industry Leader
  • Course Number:
    bs_apm01_a05_enus

    Expertise Level
    Everyone