Product Management: Create a Go-to-Market Plan

Product Management: Create a Go-to-Market Plan

Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level

Overview/Description

Successfully launching a product can be pivotal to a company’s continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources.

In this course, you will learn when to use a Go-to-Market plan, the contents of a Go-to-Market plan, how to prepare to build a Go-to-Market plan, the elements top define in a Go-to-Market plan, and the steps to take when building a Go-to-Market plan.

Expected Duration (hours)
0.8

Lesson Objectives

Product Management: Create a Go-to-Market Plan

discover the subject areas that will be covered in this course

identify the benefits of using a go-to-market plan to launch a product

identify the goals of a Go-to-Market plan's executive summary

identify the elements you need to define when building a Go-to-Market plan

identify the approaches to building a Go-to-Market plan

identify the steps to take when building a Go-to-Market plan

sequence the stages of the launch phase workflow

Knowledge Check: Getting Your Product to the Customer with a Go-to-Market Plan

Course Number:
bs_apm01_a06_enus

Expertise Level
Everyone