Course details

Product Management: Design and Run Experiments for Product Managers

Product Management: Design and Run Experiments for Product Managers


Overview/Description
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description

Product managers have many ideas on how to design their product to meet the customers’ needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly, product managers are using large-scale randomized experiments to test the effectiveness of their ideas.

In this course, you will learn how to use experimentation to make the best product management decisions, best practices for conducting effective experiments, the stages of conducting an experiment, how to optimize your product process with the design of experiments approach, and how to increase customer satisfaction with the user-experience-based design approach.



Expected Duration (hours)
0.7

Lesson Objectives

Product Management: Design and Run Experiments for Product Managers

  • discover the subject areas that will be covered in this course
  • identify the reasons why product managers run experiments
  • identify the steps for ensuring an effective experiment
  • sequence the stages for conducting an experiment
  • identify the questions to ask to see if an experiment is worth the expense and effort
  • identify the customer information collected by the user-experience-based design approach
  • Knowledge Check: Using Experimentation to Design Products
  • Course Number:
    bs_apm01_a07_enus

    Expertise Level
    Everyone