Targeting those who are involved in the marketing and distribution of products and services, this book provides a fast track to the issues, measures, relationships and success factors involved in bringing products and services to market.
Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand, Customers, Channel Partners and Employees
Breaking down the traditional silos between Human Resources, internal communications and marketing, this essential resource offers a new approach for developing brand and employee engagement.
Featuring contributions from leading marketing companies across the globe, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media.
By applying the trends and lessons learned from Fortune 500 and Global 500 companies to mid-sized enterprises and small-medium businesses owners, this book offers new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process.