Writing Skills for Public Relations
Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level
Overview/Description
The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You’ll explore how to create and distribute attention-grabbing press and social media releases. You’ll also learn techniques for managing an effective social media marketing campaign.
Target Audience
Individuals who are new to Public Relations or anyone wishing to refresh their Public Relations skills
Prerequisites
None
Expected Duration (hours)
0.3
Lesson Objectives
Writing Skills for Public Relations
amk_01_a02_bs_enus
Expertise Level
Everyone