Writing Skills for Public Relations

Writing Skills for Public Relations

Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level

Overview/Description
The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You’ll explore how to create and distribute attention-grabbing press and social media releases. You’ll also learn techniques for managing an effective social media marketing campaign.

Target Audience
Individuals who are new to Public Relations or anyone wishing to refresh their Public Relations skills

Prerequisites
None

Expected Duration (hours)
0.3

Lesson Objectives

Writing Skills for Public Relations

identify the characteristics of a compelling key message

recognize how to write a press release that gets the attention of your intended audience

recognize best practices for distributing a press release

identify key characteristics of quality social media releases

recognize ways to build engaging social media into your public relations campaign

Course Number:
amk_01_a02_bs_enus

Expertise Level
Everyone