Helping Customers Find You

Helping Customers Find You

Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level

Overview/Description
In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You’ll explore search engine optimization (SEO), as well as organic tactics for improving your website’s ranking. You’ll learn about offsite strategies to help you leverage external organizations. And you’ll also discover paid for search tactics to help you target interested customers in your market.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size

Prerequisites
None

Expected Duration (hours)
0.4

Lesson Objectives

Helping Customers Find You

recognize the urgency and relevance of search marketing for your business

analyze elements of a web page for their impact on search engine optimization

identify the SEO impact of the formatting, headline, and keyword elements of a web page

recognize offsite SEO methods that enhance your SEO ranking

recognize how to capitalize on search engine advertising strategies

recognize SEO strategies and techniques

Course Number:
amk_02_a02_bs_enus

Expertise Level
Intermediate