Helping Customers Find You
Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level
Overview/Description
In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You’ll explore search engine optimization (SEO), as well as organic tactics for improving your website’s ranking. You’ll learn about offsite strategies to help you leverage external organizations. And you’ll also discover paid for search tactics to help you target interested customers in your market.
Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size
Prerequisites
None
Expected Duration (hours)
0.4
Lesson Objectives
Helping Customers Find You
amk_02_a02_bs_enus
Expertise Level
Intermediate