Fundamentals of Business Storytelling
Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level
Overview/Description
Storytelling has long been how humans communicate meaningful information to each other. Corporate storytelling, within a business context, requires thoughtful preparation, and effective delivery. In this course, you’ll learn storytelling techniques that will help you to engage your target audience. You'll also learn how to plan and prepare for business storytelling that strengthens the interest in your company's branding and improves the way you communicate with key players inside and outside your organization.
Target Audience
Anyone who wants to learn how to communicate business information effectively through storytelling
Prerequisites
none
Expected Duration (hours)
0.5
Lesson Objectives
Fundamentals of Business Storytelling
acm_17_a01_bs_enus
Expertise Level
Everyone