Fundamentals of Business Storytelling

Fundamentals of Business Storytelling

Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level

Overview/Description
Storytelling has long been how humans communicate meaningful information to each other. Corporate storytelling, within a business context, requires thoughtful preparation, and effective delivery. In this course, you’ll learn storytelling techniques that will help you to engage your target audience. You'll also learn how to plan and prepare for business storytelling that strengthens the interest in your company's branding and improves the way you communicate with key players inside and outside your organization.

Target Audience
Anyone who wants to learn how to communicate business information effectively through storytelling

Prerequisites
none

Expected Duration (hours)
0.5

Lesson Objectives

Fundamentals of Business Storytelling

describe the benefits of transmitting information via storytelling

recall the elements of an effective business storytelling effort

create a connection with your audience to increase the impact of your storytelling

recognize key strategies for the initial stages of planning a story

recall strategies for outlining the beginning, middle, and end of a story

describe strategies for effectively drafting and presenting a business story

list basic story structures and delivery mediums

recognize strategies for developing and delivering business stories

reflect on what you've learned

Course Number:
acm_17_a01_bs_enus

Expertise Level
Everyone